DEPARTMENT DESCRIPTION
AV Sales are charged with generating maximum commercial revenue on sustainable basis. The principal focus is airtime & Channel 4 streaming however there is also emphasis on cross-sell partnership opportunities, liaising with specialist team as & when appropriate. AV Sales are responsible for ensuring that inventory is fully optimised.
The AV Team advises the Trading Team as to level of flexibility within deal book, what sales policy might encompass and then manages & delivers deals subsequently negotiated to a successful conclusion.
JOB PURPOSE
The job holder will process campaign approvals for both linear & digital, ensuring that they are delivered in line with agreed terms, inventory allowing.
The job holder will work directly with Campaign Operations and the other portfolio teams to ensure that inventory is optimised to the maximum benefit of Channel 4.
The job holder will seek to identify sales opportunities to maximise 4Sales revenue in the course of carrying out their daily tasks.
KEY RESPONSIBILITIES
- Process campaigns requests and ensure campaigns are set up, booked and delivered
- Ensure spots are scheduled efficiently, in line with deal parameters and in accordance with company and industry guidelines and regulations
- Monitor campaigns on a daily basis to endure deals are delivered and airtime is optimised
- Complete turnarounds for agencies in a timely manner
- Respond to ongoing agency requests and queries relating to linear and digital airtime
- Support Sales Executives and others in maintaining agency relationships
- Ensure traffic deadlines are met
- Running day to day administrative systems and providing procedural support to the rest of the Account Team
- Support Sales Executives in administering select parameters on Channel 4 and where appropriate, Channel 4’s digital channels, Channel 4’s VOD platform and its third party trading partners.
Technical & Professional Skills
- An understanding and proficiency in Microsoft Office suite, (including Excel up to intermediate standard)
- Good negotiating and sales skills
- Knowledge of the Account Team’s portfolio
Autonomy/Judgement/Decision Making
- Must be able to work with little supervision within guidelines
- Seeks guidance for problems such as continuing agency conflict, significant changes to campaigns and late sales or problems that fall outside of guidelines
- Judgement on placing ads responsibly according to industry regulations and guidelines
Relationship Management
- Able to develop good external and internal relationships: it is essential to maintain an open and communicative relationship with all stakeholders
- A point of contact for all agency airtime problems and issues: a client-facing role developing and maintaining effective relationships with agencies
Complexity/Problem Solving
- Constantly balance customer relationships with maximising the capacity of Channel 4.
- Resolves day-to-day trading issue with partners, involving the Sales Executive, Agency Sales Manager and Group Agency Sales Manager if appropriate.
- Resolves day-to-day internal issues of schedule changes, optimising airtime and creating inventory to allow late sales.
- Monitors campaigns for accuracy of delivery versus agreed terms; ensures that inventory is optimised with minimal wastage.
- Time management – able to juggle and prioritise tasks according to strict deadlines.
ESSENTIAL EXPERIENCE & SKILLS
- Experience of working in a sales or customer service environment
- Excellent numerical ability
- Intermediate Excel Skills
- Proficient in Microsoft Office Suite
- Highly organised
- Excellent attention to detail
- Experience of building relationships quickly
- Experience of working to deadlines
DESIRABLE EXPERIENCE & SKILLS
- Negotiation skills
- Experience of working within TV/VOD sales
- Awareness of industry guidelines and regulations (OFCOM, BCAP, Clearcast)
Hybrid Working:
From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.
Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days.
Employees then have the flexibility to decide where they spend the rest of the working week.
All our offices are open five days a week.