Media Planning Lead

Full Time
  • Full Time
  • London



Job Description

Want to do the best work of your life? Make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

Promo Planning sits within the Content Products team charged with looking after one of our most powerful and effective tools to communicate with our customers. Our primary objective is to excite and educate our valued customers about Sky’s top-tier content, channels, and services. As the Media Planning Lead (Airtime & Projects) you will report directly to the Head of Promo Planning, leading and inspiring the Airtime Management team in optimising, analysing, and testing our on-air and on-demand promotional campaigns.

What you’ll do:

  • Lead a team of managers and execs – responsible for a number of operational, time-sensitive processes to get our promo campaigns on-air and delivering against targets.
  • Steer the campaign testing roadmap – be at the forefront of our campaign A/B testing, spearheading the search for the most effective on-air strategies.
  • Be the expert on our targeted promotions – oversee your team responsible for the optimisation and execution of our machine-learning recommendation model, helping to drive customer engagement through precision-targeted advertising.
  • Performance accountability – own the department KPIs and be accountable for your team delivering to our challenging targets every week, ensuring we are forecasting our inventory accurately and delivering efficient & effective campaigns.
  • Supporting the Head of Department with stakeholder and senior leadership requests that frequently come into the team.
  • Identify and execute workflow changes and improvements that support efficiency and optimization of campaign delivery.

What you’ll bring:

  • Outstanding communicator: Exceptional written and verbal communication skills. A proven ability to craft compelling narratives and convey complex ideas to senior stakeholders and leaders with clarity and conviction.
  • Excellent collaborator: Proven ability to work with cross-functional teams and communicate with colleagues with a range of expertise (e.g. developers, analysts, marketing etc).
  • Management skills: With a track record of experience in managing, mentoring & coaching others, you must be able to consider the objectives and output of your team as well as handling your own workload.
  • Technical aptitude: You will need to gain a deep understanding of a number of new systems and operational workflows and be comfortable contributing to technical conversations as you manage and improve upon them for your team’s benefit.
  • Analytical skills: You are extremely comfortable with numbers and data with a proven ability to draw insights from large amounts of data. Deeper analytical and data visualisation experience is a bonus (Big Query, SQL, Tableau etc).
  • Industry expert: Demonstrated knowledge of how linear broadcast and on-demand TV works. A familiarity with media planning practices as well as the tools and software used (e.g. Techedge, Advantedge/BARB) is a bonus.
  • A passion for TV: Our team sits at the heart of Sky’s amazing content, as such a wider knowledge & passion for the broader TV landscape is a requirement.
  • IT skills: Master advanced Excel techniques and handle voluminous data with ease, empowering yourself and your team to excel in their tasks.

The Rewards:

There’s a reason people can’t stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

  • Sky Q, for the TV you love all in one place
  • A generous pension package
  • Private healthcare
  • Discounted mobile and broadband
  • Access a wide range of exclusive Sky VIP rewards and experiences

How you’ll work:

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We’ve adopted a hybrid working approach to give more flexibility on where and how we work. You’ll find out more about what this means for this role during the recruitment process.

Your office base:


Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.


At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all, and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.

To find out more about working with us, search #LifeAtSky on social media.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

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